Thanks to a professional sales and marketing structure, an optimized CRM system and AI-supported lead management, SFN took its platform to the next level.
As a spin-off of the University of St. Gallen and the University of Applied Sciences of Eastern Switzerland, SFN AG develops scientifically sound smart factory strategies, use cases and individual IT solutions for industrial companies.
2022
founded
5+
Employees
5
Years of research
Smart Factory Navigator faced the challenge of professionalizing its sales and marketing process in order to bring industrial companies and solution providers together on its digital platform. There was no formalized system for approaching customers and existing contacts were not systematically organized. In addition, the specific target group required a more targeted approach in order to gain access to potential customers.
"The CorpIn team provided us with comprehensive support and guidance on the way to successfully implementing our new CRM system. Thanks to the successful completion of the project, we are now in a position to carry out customized campaigns efficiently and generate new leads in a targeted manner."
Adrian Rüedy
Co-Founder and CEO
In order to structure the entire sales process from lead generation to closing, we developed a clear and transparent pipeline with various phases. The introduction of HubSpot as a central CRM system made it possible to map this process and systematically import all existing customer data. Using AI-based analysis tools, we identified new leads that perfectly matched SFN's target group and expanded the existing, sometimes incomplete, customer data with additional information.
With a clean CRM system and complete customer data as a basis, we were able to take the next step. In order to reach as many potential customers as possible, our team designed, tested and implemented targeted email campaigns via the new CRM system. With these tools, repeatable processes could be automated, increasing both the efficiency and success rate of sales activities. Thanks to the new sales pipeline, Smart Factory Navigator is optimally positioned for the future and can establish its platform in the market in a targeted manner.
