Swiss AI Report 2023

Current status of artificial intelligence in Swiss SMEs

A study on the use, opportunities and obstacles of AI in Swiss SMEs.

Brand new content

AI technologies such as ChatGPT are already widespread in our society. But how actively are these technologies being integrated into the processes of Swiss SMEs? Our study surveyed managers from SMEs throughout Switzerland and provides detailed insights into the degree of AI penetration as well as opportunities and obstacles to its use.

62% of Swiss SMEs do not yet use AI applications.

Experience with AI applications in the company

Active use of AI applications

38

%

No active use of AI applications

27

%

Testing of AI applications, but no active use

35

%

The main obstacles are inadequate data and a lack of expertise.

Obstacles to the implementation of AI in SMEs

Lack of data quality and availability

Lack of internal expertise and skills

Difficulties integrating into existing IT systems

Regulatory and legal challenges

Resistance or skepticism from employees

High costs for implementation and maintenance

No obstacles

Other

Table of contents

Exclusive insights into the use of AI in Swiss SMEs.

1. degree of dissemination

More than half do not yet use AI applications - our study reveals more about the experiences of Swiss SMEs with AI.

2. opportunities & main objectives

From efficiency gains to automation and data-driven insights. Find out where Swiss SMEs see the opportunities.

3. obstacles & concerns

The majority of SMEs are skeptical about AI. Our study reveals the main obstacles to the use of AI.

4. most popular use cases

Progressive SMEs are already actively using AI applications today. This applies in particular to the areas of process optimization and marketing.

5. reference of the applications

Discover how third-party solutions dominate the use of AI applications in Swiss SMEs compared to in-house development.

6. budget planning

More than half of Swiss SMEs are actively planning a budget for the implementation of AI applications in the next three years.

About the study

A word on methodology and authors.

This study was conducted as part of two scientific bachelor theses. The accompanying online survey ran from April 13 to April 26, 2023 and collected responses from 113 managers from SMEs throughout Switzerland. The sample comprised Swiss SMEs of all sizes and covered several sectors. The study was developed, conducted and analyzed by Nicolas Quell and Julianus Kath.

Nicolas Quell
Nicolas Quell

Consultant & CEO

Julianus Kath
Julianus Kath

Consultant & CTO

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Swiss AI Report 2023

Exclusive insights into the use of artificial intelligence in Swiss SMEs

Find out how companies use AI and discover potential opportunities and hurdles.

Insights into the future orientation and applications of Swiss SMEs in the AI sector.

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